Automation

Where AI Chatbots Actually Help Small Businesses, and Where They Don't

AI chatbots are now easy to add to almost any website. That is good news for small businesses, but it also means many chatbots get installed without a clear job to do. The result is often a widget that gives vague answers, frustrates visitors, and is quietly switched off a few months later. As someone who builds chatbots and automations, my view is simple: a chatbot is worth having when it handles a specific, repetitive task well and knows when to step aside. Here is where that tends to work,...

Oct 21, 2026 · 4 min read

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