Tag
small business
Where AI Chatbots Actually Help Small Businesses, and Where They Don't
AI chatbots are now easy to add to almost any website. That is good news for small businesses, but it also means many chatbots get installed without a clear job to do. The result is often a widget that gives vague answers, frustrates visitors, and is quietly switched off a few months later. As someone who builds chatbots and automations, my view is simple: a chatbot is worth having when it handles a specific, repetitive task well and knows when to step aside. Here is where that tends to work,...
Before You Launch: A Practical Website Checklist for Small Businesses
Launching a website is exciting, and it is also the moment when small oversights become visible to everyone. A broken contact form, a page that is hard to read on a phone, or a missing privacy policy can quietly undermine the trust you are trying to build. This checklist covers what I review before a small business website goes live. Most items take minutes, whatever platform you use. Run through it a few days before launch so you have time to fix what you find. 1. Define one clear goal and...